Meaning and Differences – SEO SEM

Among the many strategies that encompass Online Marketing, SEO and SEM occupy a high priority for both complexity and direct results in web pages. Next, we will explain what these two concepts mean, both SEO and SEM separately and joint SEO and SEM strategies.

 What is SEO?

SEO is a commonly used term that corresponds to the acronym in English Search Engine Optimization (search engine optimization). SEO seeks to influence in a natural way and fully allowed in the search results of engines such as Google. Thus, SEO is one of the most used and well-known Internet marketing modalities whose objective is to increase the visibility of web pages in the “natural results” (which do not require any payment to search engines) of the search engines.

For this, there are many tactics that go from the optimization of the website to the generation of content, through the obtaining of links in a natural way as well as the relationships with different platforms.

All this encompasses SEO strategies or natural positioning, however, they can be summarized in two big steps.

SEO positioning in natural results consists of 2 steps:

1 Optimize the web page for Google

The first step in the SEO strategy is to have a web page that contains all the necessary information for your clients and is designed in such a way that the search engines can also know perfectly what your web page is about, that is, they can know what their services or products. In our web optimization guide, you can read more, we also offer the design of web pages completely optimized for very cheap prices.

2 Position the web page in Google

The second step for the SEO strategy is to obtain high positions in the search engines to get visits when your customers search for products or services in your sector, this is what is called web positioning.

Before starting with the positioning of your website among the top positions in Google it is very important to know which are the keywords or phrases interesting for your company and market. Sometimes it is relatively easy to know what are the terms that people use to look for their services, however, most of the time it is possible that this process needs a deep research work.

How to position a website in Google?

Google created a very innovative and complex system when calculating the positioning of web pages in its search results. Google takes into consideration not only the content of your website but the popularity and authority of the website on the Internet. The popularity of your website is determined by Google based on the different links you have on other pages. Google looks at these links as “votes”: and the more votes your page receives, the higher the popularity of your website. But this is not a democracy, not all links are the same. Google gives great importance to the quality and authority (or notoriety) of the website from which the links come (the votes), being able to reward the website or punish for improper practices. Read more about how to position a web page on Google in our web positioning guide.

What is SEM?

SEM is the term that refers to the campaigns of announcements through the platforms and Google. SEM corresponds to the acronym in English Search Engine Marketing (search engine marketing) and like SEO, the SEM is one of the most demanded and used techniques in online marketing thanks to its ease when it comes to measuring results as well as data that throws. The SEM is an Internet marketing modality whose objective is to increase the visibility of the web pages in the “payment results” (advertisements) of the search engines through a pay-per-click system.

  1. Advantages of advertising in Google Adwords

The most important advantage offered by the SEM and its advertising system in Google Adwords to companies is that your website can be on the first page of Google with each key phrase that interests you. The SEM campaigns through Adwords gives us the opportunity to experiment and analyze key phrases deeply seeing which key phrases become clients and which do not. In this way, you can select the SEO strategy the results of the SEM campaign in terms of the key phrases that you convert into customers.

  1. How Google Adwords works

The SEM strategy is fundamentally based on the Google Adwords platform that works like an auction but with the peculiarity that the highest bid does not automatically obtain the highest position. Google takes into account many more factors to determine where your ad will appear. Our knowledge in SEM strategy and management of Google Adwords guarantees that your ad will have the highest position and all this at the lowest price. In addition, we can control which ads attract your customers the most and which do not. This way we assure you that your ad campaign will have the highest performance.

Google offers very powerful tools to measure the effectiveness of your Adwords campaign. Contrary to advertising by other means, you will know perfectly the effect of your campaign, both in the number of potential customers visiting the page and in the number of sales generated by your Adwords Campaign.

  1. A high-performance campaign

When planning an SEM strategy, keep in mind that creating an Adwords campaign is not very complicated, but designing a campaign with high performance, yes. If the campaign is not created correctly, your costs per click (CPC) are much higher, with the consequence that you receive many fewer potential customers for more money.

 Combining SEO and SEM?

When planning the SEO and SEM campaigns, it is necessary to keep in mind that both strategies have better performance when they are interspersed and mix the SEO and SEM techniques.

On the one hand, an SEM campaign will position your website immediately while working on the SEO campaign. At the same time, the data obtained in the SEM campaign will be of vital importance for the SEO strategy since they will throw information on the keywords that are most attractive for your business and convert more customers. To learn more about this strategic mix of SEO and SEM, visit our blog where we deeply expose the benefits of a good SEO and SEM strategy.

Factors Of SEO Optimization are Decisive in A Page?

Before your eyes, you have that page of your website that refuses to improve its position in Google search results. What did I do? Where do I begin? On what aspects should I focus the SEO optimization of that page so that the flight resumes? Many questions that, sometimes, there is not the desired answer.

As in any game, participants must follow the rules. In the field of search engine positioning, the rules are branded by Google, its Quality Guidelines and the updates of its algorithm. Keeping these factors in mind, now it’s time to take action. Follow this roadmap.


The choice of the keyword is crucial when optimizing a page, in fact, that master keyword must head the title of our page, gaining enormous relevance. Likewise, in the title, the user must be caught giving everything. At this point, headlines that ask questions, create lists, announce a guide, etc., are highly recommended.

Use of tags and synonyms in the writing of the content

The relevance to the chosen keyword requires the use of tags <h1> <h2> <h3> , throughout the content, being essential that this keyword is shown among the first 150 words contextualizing all the information of said content. But, do I only use that keyword? , you will ask yourself. Many sauces require several ingredients to be tastier. In SEO, the same thing happens, synonyms being the perfect companions to optimize that content naturally while enriching it.

Longer Texts

Also, do not cut yourself. For Google the size of our content matters since in a more extensive text, you can offer more valuable information to users, being a key aspect of SEO optimization of your page.

Friendly and descriptive URLs

Of course, check the URLs of each page. Choose between 3 to 5 words that describe the content of that page and name it, avoiding pages with meaningless kilometer addresses.

Welcome to the multimedia era

The content must integrate several formats, beyond the purely textual. It incorporates quality images, videos, and podcasts that increase the attractiveness of the page and the time spent in it.

Link well and you will win

In digital writing, links are essential because they link related content, favoring web usability while slowing down the abandonment rate. Use them both to link to other content on your website and including external links to reference pages.

Be social!

Social networks must be integrated into your page because the user will not only check that you are present in several networks, but will also facilitate you to share that content that responds to your interests.

Responsive design

In all this scenario we must not overlook a key aspect: the adaptation of our page to mobile devicesResponsive design is no longer an option, it is a necessity and more if we bear in mind the recent Google announcement that will penalize all websites that are not ready for mobile as of April 21.

Speed of loading

And, last but not least, check the loading speed of your page from any device. If it takes more than 3 seconds to load, SOS!

Important Of Google Places In SEO Strategy

implementing SEO techniques properly is an essential part of an inbound marketing strategy.

Factors such as website architecture, inbound links, use of keywords and others are the most taken into account to achieve a good positioning of the website. Although these are undoubtedly important there are other resources that help increase the brand’s exposure to the results of Internet searches.

That is the case of the advantage that supposes that you do not leave Google Places out of your SEO strategy. This tool is part of Google Business and, without a doubt, the brands that are there have advantages over those that do not. That is why you must take into account some aspects when using it.

Complete the necessary information

  • Company Profile

To this must be added basic and fundamental information of the company, such as the name, physical address, telephone numbers and sector of the industry. This is important so that users have no doubts about whether it is the right company.

  • Images and videos

By creating a tab with graphic elements, a brand can differentiate itself from the rest, as well as giving users easier information to process.

  • Office hours

It will be useful for people to know at what time and what days they can be cared for, since, not knowing it, they could opt for another brand.

  • Payment Methods

It is important to leave no doubt about the modalities in which clients can make their payments. You should also highlight the shipping methods and other aspects related to the purchase.

Use keywords and categories

At the time of registration, the system will request the entry of the keywords related to the company. This is necessary to make it easier for users to find the site when doing a search. For this, the words that users use to search must be taken into account. For them, it is very useful to use a word planner, such as Google Adwords.

The categories must be chosen as accurately as possible. For this, it is advisable to use very specific categories instead of using very general to avoid mixtures that can attract a very wide and varied audience when the service or product goes to a specific target audience.

Obtain customer reviews

This is one of the really essential elements. Having a good opinion and a positive assessment of customers towards the brand means that you have a better image. This gives reliability to the company and attracts new potential customers. The opinion of the customers themselves makes others prefer the brand rather than the competition.

They trust more in the comments that other people who have already used the service or consumed the product, than in what the company can say about itself. That is why it is important to encourage clients to leave their comments and testimonies about their own experiences.

Top 15 Marketing Activities that Improve Citations – Local SEO

The rapid growt of smartphone usage has reinforced local search as an important marketing channel for location-based businesses. The basic building blocks of a local search-engine-optimization strategy are as follows.

  • Getting your business listed on Google+ Local and local directories (here’s a local directory list from HubSpot) using an identical and consistent name, address and phone number.
  • On-page SEO. Content, title tags, and rich snippets “LocalBusiness” schema markup.
  • An active Google+ business page.
  • Acquiring local citations that provide location signals to Google.

This article intends to cover the last point: how to acquire local citations as a by-product of marketing. In my experience, most businesses that actively engage in marketing just need to be aware of the SEO layer of their marketing activities, to accomplish both objectives.

1. Join your Local Chamber of Commerce

Chambers of commerce (or boards of trade) serve as a support platform for local small and mid-sized businesses. They run expos and events, share their mailing lists with members, and provide joint-venture opportunities to their members. Practically all chambers of commerce link to their members’ websites. A backlink from a local chamber-of-commerce website offers quite a strong local citation.

2. Join Local Networking Groups

Local networking groups provide members with contacts, business referrals, and local exposure. Most networking groups would list all active members on their websites. Be sure to ask for a link back to your website on your listing.

3. Run Local Events and Syndicate with Event-listing Websites

Organizing local events is another effective means of marketing that has local SEO benefits. Use event listing sites such as Eventbrite, Meetup, Eventzilla, Splash, Facebook Events, Yelp Events, Patch, TicketLeap,, CitySeeker, Ticketbud and Zvents. They all provide links to your websites that also provide local SEO citations that help validate your business’ locale. For more, see “How to Use Facebook for Event Marketing,” a previous article.

4. Sponsor Local Charities and Causes

Sponsoring a local charity or cause should be founded on genuine interest and concern about the plight or issue of the charity. Most all charities have websites that list events and sponsors. Getting a link from a very local charity website serves as relevant local citation.

5. Get Local Press (With a Link)

Regional news websites, and radio and television stations cover local news about people and businesses. Getting an interview or feature in news story offers helpful exposure for your business. Getting a link with the feature serves as a significant local citation for your local SEO efforts.

6. Start a Scholarship for Local Schools or Colleges

If your business can financially support partial or full scholarships in local schools and colleges, it would almost guarantee a website mention — a potentially strong local citation.

7. Participate and Recruit in your Local University’s Job Fair

Most universities run graduate and temporary job fairs. They tend to promote their job fairs on both their website and on social media, because they want a good turnout from students. They would typically list (and link to) websites of participating companies.

8. Participate and Recruit in Local Job Fairs

Cities and towns tend to run specialist recruitment fairs. Even if you are not actively recruiting, consider participating in the job fairs for brand exposure and marketing purposes. Job fair organizers would typically list participating companies on their websites with a link.

9. Get Listed on Website of you Local Suppliers or Partners

Endeavour to reflect existing business relationships with local businesses on both your partners’ and your website. A local builder, for instance, can have a “Trusted Partners” section on its site where it lists electricians, plumbers, decorators, and architects that it works with. This could be reciprocated on its partner websites (not as a means of link exchange) but to indicate a genuine business relationship and a local citation.

10. Be Controversial: Fight a Cause

The more controversial you are (within reason), the more exposure your business is likely to get, with the help of the local press. This is especially effective when addressing local issues. Joining the conversation, and taking the lead for change puts both your personal and business brand in the fore. If picked up by the local press, your opinion and conversations could also be discussed in local blogs and social media with possible links to your website.

11. Buy Local Products and Services

Doing business with local business and suppliers would result in some businesses listing your business as a client or supplier on their websites. This would serve as a local citation.

12. Advertise on Local Classified Sites

Listing jobs on local classified sites attracts not only local talent but with a link to your site, another local citation signal that should help your local SEO efforts.

13. List on Location-based Mobile check-in Services

Every local business should have a location-based check-in service listing for marketing and customer engagement purposes. Claim your business’ listing wherever possible and ensure that your business name, address and phone number (NAP) are identical to what you have on your Google+ local listing and website.

Location-based services to consider include: Foursquare, Facebook Local, Yelp, AroundMe, and Everplaces. The most important platform to claim your business’s listing would be Foursquare; because it has emerged to become a location data provider for location-based mobile apps.

14. Run a Groupon or Living Social Campaign

If group buying is part of your marketing or customer acquisition strategy, you would be delighted to know that they are a viable source of acquiring local citations for local SEO. Websites of group buying services such as Groupon and LivingSocial are structured by city and state.

15. Get Social: Twitter, Foursquare, and Facebook Local Business

My final tip is to become active on social media. Reach out to local customers, the local press, bloggers and other businesses via social media. Share your progress, challenges, causes, events, and offers. Strive to build a tight-knit local audience and following on your social media account so that you start and participate in locally themed conversations. Don’t view social media as a means of acquiring links. Rather, view social media as a platform for establishing and nurturing local relationships for your business.


Notice that all of the above 15 tips are about marketing. It is vital to place the SEO layer of citation and link building while participating in normal marketing activities.

Do you have any other tips that for local citation building? If yes, please share them with me in the comments area.

6 Ways To Optimize Your Blog Posts For SEO

if you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?

The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.comshows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take advantage of the many benefits blogging offers

Here are six easy search engine optimization (SEO) tips to help get your blog noticed.

1. Do your research:

Keyword research is essential for on-page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

2. Utilize keywords throughout your post:

 Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact on humans and search engine crawlers indexing your content. Try to include them in the following places:

  • Title
  • Headings and subheadings
  • Introductory sentence
  • Concluding paragraph
  • Anchor text (text you hyperlink to other related pages on your site)
  • Title tags and meta descriptions

A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.

3. Optimize your images:

Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

4. Reference others with links:

When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

5. Give readers the opportunity to subscribe to your blog:

Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

6. Use social media to broaden the reach of your blog posts:

As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

Does Blog commenting play an important role in SEO?

Blog comments are one of the easiest ways to make your blog interactive, to get backlinks on your website and to drive traffic to your blog. Effective Blog commenting strategy will make your backlinks graph grow.

Do you want to learn more about Blog commenting, here you go!

What is Blog Commenting?

Blog commenting is defined as a relationship between blogs, bloggers, and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel about a particular topic or a blog post. Blog comments help the blog to attract traffic and make it social.

Blog commenting is an action taken by the blog viewers, visitors, or blog readers; the blog readers or the visitors leave a comment on to the blog posts in the form of questions if they want to ask anything, or some can simply leave a comment for appreciating the information shared or maybe the blog author replying to the comments which are posted by the blog readers.

Why is Blog Commenting important?

Just as fuel is to vehicle likewise, comments are to blogs. Through Blog commenting, knowledge is shared. Blog commenting is a way to viral out the blogs. Commenting leads to the conversation which, further leads to building a relationship between the user and the author. The more the conversation, the better will be your popularity. Moreover, it’s not only about popularity, through commenting, you get a lot of backlinks and traffic on your website.

Ever heard of Blog commenting system?

The Internet is a hub of information. You have all the answers to why what and when. Blog commenting is a great way to express, share ideas, knowledge, and experiences etc.

A great feature of web 2.0 websites involved users to interact with other users, the author or the web. Blog commenting system is defined as a system, which allows the users or blog readers to leave a comment on the blog. The Modern websites such as WordPress, Blogger, Type Pad, acts as a backbone for building blogs, likewise, to content management system is Blog commenting system.

Blog Commenting on SEO and it’s needed?

Everyone has a different reason to do Blog Commenting. Bloggers who want to do for Seo perspective, do it to create backlinks, some for increasing Alexa rank and some for spreading knowledge. Blog commenting plays an important role to attract traffic i.e. to get visitors on to the blog or website and create a relationship with the users or readers. As I have already mentioned above, Blog commenting is also done for creating backlinks, and to attract traffic. Let us talk about it more:

Backlinks:  One of the most important reasons to do blog commenting. If you feel that your website is not getting enough traffic, one of the reasons might be that your site is not getting authority from search engines. When you comment on other’s blog, you are creating a backlink for yourself which is indirectly helping you to gain traffic.

Traffic: Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only.

Build Relationships: One of the great ways to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc.

Brand Recognition: When you are blogging or you are commenting, you do that in your niche, so that you can drive traffic from the potential users. Even if the users or visitors don’t comment on your blog, the brand itself is enough to create an impression on the users. Maybe, later while buying a product, they might consider you.

Top 10 Important SEO Factors in Google Ranking

Google uses more than 200 SEO factors in the ranking of a website, of course, will never publicly communicate what these factors or their relative importance in the ranking, the main reason is that Google changes its algorithms more than 500 times a year, that is being, when it suits your interests to continue leading the global search engine market on the Internet.

Given that being aware of the importance of each of these 200 SEO factors of the ranking in each article that we generate on our website, is if not impossible, something that most of us miss, I will tell you what are currently the 10 factors Most important SEO in the ranking of Google, something much more affordable and effective to take into account.

2. Length of the content

Although there is a lot of speculation about this factor in the Google ranking and there are very different opinions, the reality is that Google likes that our content is extensive and includes various formats such as text, images, video, infographics, etc.

Apparently, articles with less than 300 words are usually not indexed or if they do, Google does not give them much relevance, it has also been found that from the 2,500 words the ratio does not improve no matter how hard we try to emphasize writing texts very long.

Something that seems quite adequate in this ranking factor is writing between 400 and 900 words because if the article is too long, we run the risk of boring the reader and we must not forget that we write for people who are usually very busy.

3. Load speed of the page

As I told you in my previous article about the loading speed of Web sites, this ranking factor is FUNDAMENTAL. Google recommends that the Web page does not take more than 2 seconds to load completely, this is sometimes quite complicated by the type of page or technology used, but we must do what is necessary to get close to that figure.

4. Protagonism of the keywords and their position

It is known that at this time Google pays little attention to the density of keywords in SEO positioning, but if you take into account the articles that include keywords in strategic sites such as the URL, at the beginning of the article and in the H1 … H3 tags

5. Authority of the page

Although Google recognizes that every day gives less importance to PageRank the truth is that the quantity and quality of incoming links or backlinks continue to carry much weight under the authority of a website.

6. Domain authority

This is achieved by creating quality content and distributing it through our social networks.

I leave a link where you can check the authority of your Web domain.

7. Relevance of the links

As Google reveals the relevance of incoming links is the new PageRank, they must be Web sites related to our theme so that they have positive value, that is, if our website is about marketing, the links coming from farms do not help at all.

8. Rebound rate

It is clear that Google is interested in showing the most relevant results in your search engine, so it takes into account how users interact within our page, the time they spend in it is very important in the Google ranking, because if the rate Rebound is very high, our page will be considered of poor quality.

9. Responsive Design

Currently, more than 50% of Web traffic comes from mobile devices, which means that this ranking factor has a considerable weight. Google prefers websites with adaptive design to these devices than sites that use a Web separate from the main one with a mobile version.

10.  Poor or duplicate content

Some websites, mainly due to the technology used in their construction, summarize or duplicate the pages with URLs different from the original, so Google considers this as poor or duplicate content, which lowers the position occupied by those websites at the time of presenting them in the search results.

1.  Include the keywords at the beginning of the article

For example, suppose we want to position the keyword “Local Seo in Mumbai”, then in the ranking of Google it is more important an article.

5 free SEO Tools to Improve the Positioning of your website

There are different aspects that affect the positioning of a page in search results such as loading speed, the presence of keywords and compatibility with mobile devices ; but above all, it is important to be monitoring not only the traffic that reaches your website, but also the conditions it has to attract more traffic from the search engines.

Then we will share some tools that at no cost, will help you diagnose the status of your website with respect to SEO and take measures to improve your positioning.

How to analyze the loading speed of your website?

If your site is too slow, search engines like Google can penalize it by removing ranking in search results, so your content is better than your competitors. To evaluate the loading speed of your site we recommend this tool:


This tool runs the speed test using two well-known tools for this process that are PageSpeed from Google and YSlow. It shows you, among other things, information about the loading time, size of the download and the specific recommendations that you can follow to make your website load faster

Google Mobile Test Friendly

This tool from Google will perform the validation and will tell you if your site is compatible with mobile devices.


This is an excellent tool that, in addition to helping you detect errors and suggest optimization options, is constantly sending you specific ideas associated with the keywords you have for your business.


This tool also makes a complete diagnosis and converts the suggestions into specific tasks.


This tool is very focused on positioning in search engines and helps you to see the evolution of the keywords of your website, your positioning and that of your competitors with respect to certain keywords and many other things that can help you improve the SEO strategy.

How Do I Start To Position My Website In Google – SEO

All companies need a website, and all websites need to be visible on search engines. This is the reality that has made more and more people interested in discovering what SEO is and how they can begin to position their website in Google. There are several keys to an SEO strategy to work from the beginning. But first, it is necessary to know what are the objectives of the web, its keywords, and its possible audience. Unlike the SEM (Google Adwords), SEO is a job that takes a long time to offer optimal results. It is necessary to analyze, test and correct constantly to find the key and start receiving organic visits from the search engines. There is no single and general secret, but there are many techniques and tricks to start positioning a website on Google.

 Create a content and keywords strategy

Then we will talk about other ways to optimize a website for search engines, but without a doubt, we must start with the most important: the creation and dissemination of content. Once the web is created, the movements of a content strategy should be marked. That is, describe what topics and “keywords” we are going to work on. This will allow you to publish information that is always related to your SEO plan, increasing the popularity of your brand. You can also focus solely on sharing content that adds value to your audience.

Links and “anchor text” The anchor text is the text visible in a hyperlink (what we click on, usually a text underlined and in blue). The anchor text is increasingly important for the positioning of a website and we must take into account from the beginning in our SEO strategy.

  • You have to use these links in blogs, forums and on our own website, taking care that they do not become “spam”.
  • Google will always reward naturalness, and not excess, especially at the beginning.It is better to leave a text without links than to fill it without any kind of sense.
  • Avoid links in phrases like “click here”, “read more” or ““.To start positioning your website you must work with links that contain the previously set keywords.

3rd Collaboration with other websites, blogs, and communities

Posting your own links is good, but it’s even better when you get links from relevant sites on a regular basis.Obviously this you will not have at the beginning of your SEO strategy, but you will get it over time and after working hard your website and your content. What you can include in your initial plan is the collaboration with other websites or communities, this is what will help you achieve popularity and be linked in the future.

4th Link Baiting

Undoubtedly the most appreciated strategy by the search engines is the link baiting. The difference it has with what we defined previously (collaboration and exchange of links with sites of interest or link building) is that the person who references your content or your website through links always receives something in return. And what he receives in return is nothing more than useful information and value for his followers. Therefore, before publishing any content ask yourself this question: Does this deserve to be shared?

5th Dissemination of contents

Try different formats until you find the one that works. The dissemination of content should always be designed for interaction and conversation with the user. On the other hand, the way in which the audience of a certain brand has to act does not have to coincide with the way its audience acts.

  • Identify what is the behavior of your followers in social networks and your content readers: Do they share the information? Do you receive visitors but they are not shared? Are comments or only the link shared? Do they answer the questions you ask?
  • Always appreciate everything users do related to your brand. Do not think you’re going to bother them or they’re going to marry you. Thinking about this when you start to position your website is a big mistake. Everyone likes to be thanked, however little they have done. It is something that costs nothing and that provides great benefits for loyalty and positioning.

6th Write for people without forgetting the search engines

A tip that is usually given a lot when talking about the new rules of Google to position your website, is that you forget about SEO and write for people. But this does not always work. It is true that when you start your strategy to position your website on Google, it is best to forget SEO and write natural content, reach people spontaneously without thinking about anything else. But little by little you should be entering the keywords that you have defined in the first step. The idea is to combine both, write naturally and introduce key terms without the user appreciating it.

7th  Optimize the web

In addition to content optimization, there are other techniques that can be performed on the website that we want to position.

  • Domain: To begin with it is recommended to select a domain that contains any of the keywords selected in our content strategy. Especially, if what you have is an online store and you can enter the name of the product or service in the domain.
  • Languages: Before building the web, keep in mind that the languages that Google best understands are HTML and CSS, therefore, a good sheet of CSS styles and a well-structured HTML will be key in SEO positioning of your website.
  • Server: The server or place where the web is hosted should not contain webs of doubtful content or that is characterized as “bad practices”, such as mass mailing. It is important to take it into account when choosing the hosting, you must ensure the cleanliness of the server to ensure also the positioning of your website.
  • Always a responsive design of your website: Your website should always be prepared for visitors arriving from mobile phones and tablets. Google will reward you if you give the user an adequate service to your device.

8th Off-site positioning practices

This is what is called Offsite SEO techniques or “popularity” of your website. Here what counts are the number of links published on other websites that carry yours. The quality of these websites and their readability is essential for your page to be awarded by the search engines. In future posts, we will expand on this part of the SEO plan, which acquires greater relevance in the long term.

9th Start with a freelance SEO expert

Although it is always advisable to know the SEO strategies that will help you position your website, if you just started an online business and have no experience in this area, it is best to hire a freelance SEO expert to help you start positioning of your web.

Start well is key so that later you can self-manage your website and continue with the keywords and content recommended by the expert. We often meet entrepreneurs who want to carry out this project in LanceTalent but do not know how to clearly define what they need. To help them and that the best freelance experts can make their offers, we recommend to answer these questions beforehand :

  • What is the main objective of your website and who is your target audience?
  • Are there other domains or websites that you currently have, or that you have used the current domain?
  • Have you done anything so far to optimize your website?
  • In the event that you have failed in previous attempts, is there anything you could have done to make the finders penalize you?
  • List of the websites of your main competitors.Why do you think your competitors are? What do you like most about them?
  • In the event that you dedicate yourself to online sales.What do you think is your most original product or service?
  • Why should your visitors enter your website and not your competition?

It is not necessary to answer all the questions, but the more information you can give, the more offers you will receive from freelance SEO experts. Then you will only have to choose the one that best suits your expectations and budget, they are all advantages!

The Difference Between SEO & SEM

When we hear about online marketing, immediately appear terms like SEO and SEM, acronyms that for many are two great strangers or, if they have heard about them, they are not clear about their differences. In both cases, the objective is the same, appear in the top positions of search engines and, therefore, be visible on the Internet.

The main difference between SEO and SEM is that one offers organic or natural results and the other gives results that are achieved through paid ad campaigns in Internet search engines.

SEO Appear in the top positions of Google.

SEO (Search Engine Optimization) is a marketing strategy that serves to optimize web pages for search engines. The main search engines are Google, Yahoo, and Bing, the first being the most used in Spain. It is a natural process, that is to say, to appear in the first positions, there is no need to pay advertising campaigns. That does not mean that it does not have an economic cost or time. SEO has a great job behind to achieve the main objective, to appear in the first positions.

The SEO strategy, to obtain the best results, must always take into account the algorithm used by the search engines and that lay the foundations when performing the tasks aimed at achieving the first positions. Otherwise, the search engine can penalize the website by removing it from the top posts and even deleting it from its listings.

A good SEO work must consist of many aspects such as the correct optimization of the website (implementation of meta tags, web architecture, etc.), quality and original content or the achievement of optimal links. Without forgetting that you always have to make a good study of the keywords to use in addition to taking care of the design and usability of the web.

So, SEO or SEM?

SEO requires a job that offers results in the medium term, but that will be maintained over time. While the SEM allows visibility in a very short time, with one inconvenience, those results will disappear from the first positions at the moment the ad campaign stops paying.

The most advisable thing is to design a strategy in which the two options are combined. Conduct a series of SEM campaigns while SEO work is achieving goals and results, is a good strategy to start having visibility in Google of the products and services of our website. It is proven that having Adwords and organic results provide a greater number of clicks, in addition to reinforcing the branding of our brand.