3 Tips For Local Seo – local SEO

The Internet is very large and getting them to find us when we have a local business is very difficult. Well, it is not that difficult, is it required for local SEO or Local SEO. Google wants to offer its customers the best services available in their immediate environment. Getting our local business it is well regarded by Google is a work of geolocation.

But what is the SEO Local?

SEO is optimizing our Internet information to be found, indexed and offered by search engines (Google, mainly) in the best way possible. Local SEO is to get this information is linked to a specific geographical area and the offer Google when someone searches in that area. If you are a citizen of Kathmandu and want an Indian restaurant does not make sense that Google will provide the results of all the restaurants in Indian, which are by definition Indian, but their food is not Indian.

Optimize our Internet information (our website, our offers, our social networks) to display local searches is the ultimate goal of Local SEO.

3 tips for local SEO

For our information is indexed by Google and appear locally on the SERP of a possible local client we have:

1. Optimize your website so that Google knows that offer services in a given area: (a city, a region or a country): for that, you specify in Google Webmaster Tools tools the region where we want them to find us.

2. Write your website in the language of your prospective customer: and if your customers are in different parts of the world with different languages, tell the search engine which folder is the web that should serve to adapt to the local language.

3. Create a page on Google Business: (formerly Google Places was) with geographical information and contact your local business (if you have several stores in various locations, you can create one for each site). Link this page with your profile on Google + and your website for Google knows all part of the same business. This is extremely effective and very easy to make, so do not hesitate and make this page.

With these three tips, Google will provide information about your business is geographically located (Geolocated) and will be doing the basic work of Local SEO. Is this enough for your local business succeed? Probably not, but it’s the first step. If you want to know how to deepen the Local Marketing, subscribe to our blog and within a few days, you will receive a new entry on Local Marketing Tips.

5 SEO tips to position a Website in 2017

Do you want to place your Website among the first search results? Implement these 5 SEO Positioning tips and multiply the traffic to your Website.

Take note! If you have just created your company’s website or have had it for a long time but you cannot get visits and sell your products or services, I recommend you invest a bit of time in making a good strategy for seo India. There are many factors that you have to take into account when positioning a website, but in this post, I just want to show you the ones that have worked best for me today and for 2017.

If you follow these SEO tips to position a Website in 2017, you will upload a few positions in a short time.

Link building

The first of the SEO tips is about Link building. Google sees the links as recommendations. That is if a website puts a link pointing to your page, understand that it is recommending you and, if the Web has a lot of relevance and authority, the linked page will go up a few hit positions, especially if it is very low.

However, these links, also called backlinks, cannot be of any kind.

There are Do Follow links and No Follow links. The former pass authority from the source page to the destination page while the latter do not. As you can imagine, those that interest us are the Do Follow that come from Websites with a high domain authority. The higher it is, the greater the push up in the results.

For this reason, I recommend that you start getting quality links or backlinks from Web Pages related to your topic and that have a domain authority superior to yours. Your SEO Position will thank you.

Keyword Research

The second SEO advice for 2017 is that you do a good Keyword Research since it is the basis of any SEO strategy.

It does not help that you have optimized your website and your content with keywords that have few searches or whose level of competence is very high. Therefore, I recommend that before making any optimization, write down in a list the keywords you want to position and go to a keyword tool such as KWFinder and see if it makes up for using them or if on the contrary, there are other alternatives that may be more interesting for you

The optimal option is not to choose keywords with many searches. The best thing is to target mid and long tail keywords that, although they have fewer monthly searches, have a lower competition that you can deal with. So that you know how to do a good Keyword Research with KWFinder, here is an explanatory video of the whole process, step by step and from scratch:

Friendly URL with keywords

One of the factors that work best now and will continue to do so in 2017 is the introduction of the main keyword in the domain name and in the URLs of the rest of your sections. If you have not started your project yet and want to position it as quickly as possible, I advise you to choose your domain by thinking about your main keyword. That is, if for example, you have a florist in Madrid, a good domain name would be seo-helpandadvice.org.

On the other hand, the rest of the URLs of your Website must be friendly. This means that you must enter keywords that make sense with the content in the slug of the URL, in order to avoid the use of parameters and rare characters that a person does not understand.

If you use a CMS like WordPress, the default URLs are not friendly so you will have to go to Settings> Permanent links and select the option “Name of the entry”. In this way, each time you create a new page or article, the URL will contain the title described. However, I still recommend that you edit and shorten it leaving only the main keywords.

CTR + Rebound Percentage

Another of the SEO tips that will succeed in 2017 is to take care of the bounce rate and try to increase the CTR.

The CTR is the percentage of clicks that your results take with respect to the times that appear in the SERPS of Google. If users click a lot on your pages, rather than the ones you have above, Google will understand that your link is better than your competitors and will go up little by little. The bounce rate is the rate of users who have gone to your website and have gone back where they came from without interacting with it. This mainly occurs because your title announces something that you do not show in the content, or because you have some usability and responsiveness problem for some specific devices. For 2017 Google has already said that the user experience will be one of the key factors of Positioning. And the CTR and the bound rebound percentage are one of the best indicators of this.

I give you an example.

Imagine that a user searches Google for a keyword and your result comes out the second. The person will usually click on the first and see if it was what he was looking for. If when you reach the page you do not find what you are looking for and leave it, Google will take it as a negative point for that Web.

Also, if that same person goes to the second result and stays on that Web page because he has found what he was looking for, in addition to uploading the CTR and lowering the bounce rate, Google will understand that the second result is better than the first. and it will change the positions if this behavior is repeated with more people.

SEO Optimization On Page

The SEO On Page and all its factors are one of the essential points that could not be missing in this list of SEO tips to position a Website in 2017. Remember that after you have selected your main keywords, you should use them in the content for web marketing india you can generate it by placing them in the title tag, in the subtitles, in the body of your content, in the alt attribute of the images, in the meta description tag, etc.

In addition, in 2017 it will be even more important the loading speed of your Web due to the continuous increase of the use of the smartphone to surf the Internet, so take care of this aspect if you do not want to stay behind.

Search Engine Optimization SEO – Two Facts

When we talk about SEO we refer to the task of optimization that must be done on a website to make it user-friendly for search engines (The word SEO is the acronym of “Search Engine Optimization”). The most important search engine is Google. They follow Bing from Microsoft, Yahoo, Ask, and many others.

A search engine goes through the network automatically looking for websites that can be included in its database. The websites are classified, rated and positioned with the aim of responding – in the most relevant way – to the searches carried out by users. The value that a search engine gives to a website will determine its position in the results before a certain search. Appearing on the first page of Google is very sought after because it improves the visibility of our website and therefore the possibility of meeting with our future customers.

1. Internal Website Optimization (On-Site SEO)

It is not only necessary that our website meets the minimum conditions to be indexed (incorporated) by Google and the other search engines. We have to optimize our website so that the search engines position it better.

The internal optimization of a website includes:

A configuration of titles, descriptions and up to 10 specific keywords in the HTML code of your pages. This is not visible to visitors to our site, only the search engines read it.

To have a sitemap. It is very important that when Google or Bing visit our site they see their task facilitated by finding this file. It is usually an XML file, easy to read by robots.

Improve the density of keywords within the content of our pages. We do not have to abuse this resource but we have to be sure that if our article talks about “Search Engine Optimization” words such as SEO, optimization, optimization, search engine, search engine, etc. should appear several times.

Accelerate our pages so they are not slow. Reduce the size of images, eliminate unnecessary scripts, etc. There are sites like www.seo-helpandadvice.org that provide our website and give us a free article of great help.

2. Off-Site Optimization (Off-Site SEO)

Basically, the best way to get our website indexed and ranked in the search engine is for other sites to link us (backlinks). Obtaining reciprocal links is not as difficult as you think. all you have to do is be persistent and disciplined.

Other things we can do are:

Write articles of our theme and publish them on other sites. You can find here a list of places to do it: Publish-articles-to-promote-a-web-site

  • Leave comments on blogs that allow you to place a link to our site.
  • Pay to appear as a text ad on sites with high Pagerank.

Place our website in all directories and free local and regional listings

Positioning Social Networks

What is the positioning social networking can do for your website?

Web 2.0  users and customers the real stars. Participants in social networks like Facebook, Twitter, LinkedIn, Pinterest Tuenti or share their experience and opinions and ask for advice on brands, companies, products, and services. They discuss what they like and what not and publicly express their satisfaction for a job well done or dissatisfaction if they have been dissatisfied.

You stay out of this conversation is no longer an option: your customers will review your products or services like it or not. Companies that learn how to maintain an active listening of what is said about them on social networks, seize the criticism to improve their processes or customer support and participate in the conversation by adding value, will have a great advantage to win more customers, more loyal and more profitable. This work focuses our positioning services on social networks.

Advantages of positioning social networks

Obtaining valuable insights

It collects information on the perception of your business knowing firsthand what your customers say about your brand and uses this data to increase your sales.

Humanizes your company

By personalizing your presence in a “voice” that targets specific customers rather than market segments.

Quality traffic

Users coming to your site from social networks, know what you are looking for and whether they got there, is much more likely to become your customers.

Generates recognition

As soon as possible to participate in the social web adopting the Web 2.0 model and discovering your threats and opportunities will help you stay ahead of your competitors.

How to Make link building – Link Building

The construction of links is one of the basic tools of SEO, getting other pages to consider our content interesting enough to link it, or at least share it, makes search engines like Google consider our website when ordering searches.

If you do not know how to do link building effectively, here are the most common techniques to achieve it.

  • One technique that began to be used with much assiduity was to register in directories. The directories can be general or specific information sites, address files in which you can find information and addresses by topics. The directory introduces the most relevant links, however since 2013 Google does not take into account the links that come from directories, so this technique is useless for the seo in this search engine.
  • Article directories: Instead of links, these directories store articles, these contain links to pages. When arriving from articles, that is content, this technique does benefit SEO, although it is not very common.
  • Link Baiting: It is undoubtedly one of the techniques of link construction most taken into account and valued by search engines. The point is to gain references spontaneously, so you can only generate link building if the content is really interesting for users. The link baiting feeds on viral content that really has an impact on the internet.
  • The exchange of links was one of the first SEO techniques that were used and over time has not lost prominence. It is as easy and effective as agreeing on a series of links between two or several sites with similar themes, in this way a user can navigate through different sites while the websites have prepared the links. The point is to gain notoriety through collaboration.
  • The purchase of links is similar to the previous one, however, there is an economic compensation in between. Among the techniques related to how to make link building the purchase of links are penalized by Google, so it is true that it helps the SEO, but can be harmful if the search engine perceives that the links have been purchased.
  • The forums and social networks have become the great speakers of the content on the Internet. Getting links in this type of social platforms is not difficult, it is enough to generate enough good content to be shared.
  • These are the most common techniques about how to do link building, a series of recommendations that can help you improve your SEO, however, the construction of links is more effective if it is developed through an agency that foresees a strategy according to your SEO

5 SEO Tips to Position a Websit in 2017

Do you want to place your Website among the first search results? Implement these 5 SEO Positioning tips and multiply the traffic to your Website. Take note!

If you have just created your company’s website or have had it for a long time but you cannot get visits and sell your products or services, I recommend you invest a bit of time in making a good SEO strategy.
There are many factors that you have to take into account when positioning a website, but in this post, I just want to show you the ones that have worked best for me today and for 2017.

If you follow these SEO tips to position a Website in 2017, you will upload a few positions in a short time.

Link building

The first of the SEO tips is about Link building. Google sees the links as recommendations. That is, if a website puts a link pointing to your page, understand that it is recommending you and, if the Web has a lot of relevance and authority, the linked page will go up a few hit positions, especially if it is very low. However, these links, also called backlinks, cannot be of any kind. There are Do Follow links and No Follow links. The former pass authority from the source page to the destination page while the latter do not.

As you can imagine, those that interest us are the Do Follow that come from Websites with a high domain authority. The higher it is, the greater the push up in the results. For this reason, I recommend that you start getting quality links or backlinks from Web Pages related to your topic and that have a domain authority superior to yours. Your SEO Position will thank you.

Keyword Research

The second SEO advice for 2017 is that you do a good Keyword Research since it is the basis of any SEO strategy.
It does not help that you have optimized your website and your content with keywords that have few searches or whose level of competence is very high. Therefore, I recommend that before making any optimization, write down in a list the keywords you want to position and go to a keyword tool such as KWFinder and see if it makes up for using them or if, on the contrary, there are other alternatives that may be more interesting for you.

The optimal option is not to choose keywords with many searches. The best thing is to target mid and long tail keywords that, although they have fewer monthly searches, have a lower competition that you can deal with. So that you know how to do a good Keyword Research with KWFinder, here is an explanatory video of the whole process, step by step and from scratch.

Friendly URL with keywords

One of the factors that work best now and will continue to do so in 2017 is the introduction of the main keyword in the domain name and in the URLs of the rest of your sections. If you have not started your project yet and want to position it as quickly as possible, I advise you to choose your domain by thinking about your main keyword. That is, if for example, you have a florist in Madrid, a good domain name would be floristeriamadrid.com.

On the other hand, the rest of the URLs of your Website must be friendly. This means that you must enter keywords that make sense with the content in the slug of the URL, in order to avoid the use of parameters and rare characters that a person does not understand.

If you use a CMS like WordPress, the default URLs are not friendly so you will have to go to Settings> Permanent links and select the option “Name of the entry”. In this way, each time you create a new page or article, the URL will contain the title described. However, I still recommend that you edit and shorten it leaving only the main keywords.

CTR + Rebound Percentage

Another of the SEO tips that will succeed in 2017 is to take care of the bounce rate and try to increase the CTR.
The CTR is the percentage of clicks that your results take with respect to the times that appear in the SERPS of Google. If users click a lot on your pages, rather than the ones you have above, Google will understand that your link is better than your competitors and will go up little by little.

The bounce rate is the rate of users who have gone to your website and have gone back where they came from without interacting with it. This mainly occurs because your title announces something that you do not show in the content, or because you have some usability and responsiveness problem for some specific devices. For 2017 Google has already said that the user experience will be one of the key factors of Positioning. And the CTR and the bound rebound percentage are one of the best indicators of this.

Imagine that a user searches Google for a keyword and your result comes out the second. The person will usually click on the first and see if it was what he was looking for. If when you reach the page you do not find what you are looking for and leave it, Google will take it as a negative point for that Web.

Also, if that same person goes to the second result and stays on that Webpage because he has found what he was looking for, in addition to uploading the CTR and lowering the bounce rate, Google will understand that the second result is better than the first. and it will change the positions if this behavior is repeated with more people.

SEO Optimization On Page

The SEO On Page and all its factors are one of the essential points that could not be missing in this list of SEO tips to position a Website in 2017. Remember that after you have selected your main keywords, you should use them in the content you generate by placing them in the titles, in the subtitles, in the body of your content, in the alt attribute of the images, in the meta description tag, etc.

In addition, in 2017 it will be even more important the loading speed of your Web due to the continuous increase of the use of the smartphone to surf the Internet, so take care of this aspect if you do not want to stay behind.

How Local SEO can help you increase your business sales?

If you have an online business you will already know that SEO positioning is shown as one of the key aspects to get the attention of your customers and stand out from the competition. What many people do not know is that SEO goes far beyond the optimization of web pages and online businesses, and the clear example is found in Local SEO, a new technique whose objective is to increase the visibility of physical businesses.

Local SEO focuses on delivering relevant search results based on the location of users, but what does this mean? Well, if for example, you search in Google a shoe store, you can access the shoe stores closest to your current location.

At a time when 4 out of 5 users perform searches related to obtaining local information, it is really useful both for users and for the physical stores themselves. Hence, Google decided to launch a new positioning technique to access information according to the search area.

This means that if you have a company or a physical business, Local SEO is one of the most important aspects that you must take into account when it comes to attracting new clients that are close to the place where your business is located. So if you still did not know it or you just did not give it the importance it deserves, do not hesitate to implement it and take advantage of its multiple advantages. We tell you how!

Steps to optimize Local SEO for your business

Sign up for Google My Business

The first step is to register your business in Google My Business, the application that combines Google Places and Google + Local, allowing the total management of your business from a single tool. It is important that you fill in each of the fields, making sure that the information you have inserted is correct.

Keep in mind that the more information you provide (opening hours, address, phone number, etc.), the easier it will be for Google to identify your business sector and show more relevant search results.

Do not forget your province

One of the most important points to highlight is the province. It is key when offering results to users, so try to include it whenever possible throughout your website, in Google My Business, Social Networks, etc.

Includes reviews and comments from users

It is highly recommended to include reviews and comments from users, since Google appreciates the public’s ratings when offering search results. It will allow you to greatly increase your conversion rate. Just do not try to cheat Google and get those reviews and comments in a lawful way.

Get on Google Maps

“Google what is Google”. This would explain perfectly why the search engine values so positively those websites that include a Google Maps map on its contact page. So, you know, find your location and insert it into your website, what are you waiting for?

Sign up for local directories

Local directories can give you the final push to appear among the top search results on Google. The variety of directories is huge, and the more you are present, the better for the positioning of your business.