If you have an online business you will already know that SEO positioning is shown as one of the key aspects to get the attention of your customers and stand out from the competition. What many people do not know is that SEO goes far beyond the optimization of web pages and online businesses, and the clear example is found in Local SEO, a new technique whose objective is to increase the visibility of physical businesses.
Local SEO focuses on delivering relevant search results based on the location of users, but what does this mean? Well, if for example, you search in Google a shoe store, you can access the shoe stores closest to your current location.
At a time when 4 out of 5 users perform searches related to obtaining local information, it is really useful both for users and for the physical stores themselves. Hence, Google decided to launch a new positioning technique to access information according to the search area.
This means that if you have a company or a physical business, Local SEO is one of the most important aspects that you must take into account when it comes to attracting new clients that are close to the place where your business is located. So if you still did not know it or you just did not give it the importance it deserves, do not hesitate to implement it and take advantage of its multiple advantages. We tell you how!
Steps to optimize Local SEO for your business
Sign up for Google My Business
The first step is to register your business in Google My Business, the application that combines Google Places and Google + Local, allowing the total management of your business from a single tool. It is important that you fill in each of the fields, making sure that the information you have inserted is correct.
Keep in mind that the more information you provide (opening hours, address, phone number, etc.), the easier it will be for Google to identify your business sector and show more relevant search results.
Do not forget your province
One of the most important points to highlight is the province. It is key when offering results to users, so try to include it whenever possible throughout your website, in Google My Business, Social Networks, etc.
Includes reviews and comments from users
It is highly recommended to include reviews and comments from users, since Google appreciates the public’s ratings when offering search results. It will allow you to greatly increase your conversion rate. Just do not try to cheat Google and get those reviews and comments in a lawful way.
Get on Google Maps
“Google what is Google”. This would explain perfectly why the search engine values so positively those websites that include a Google Maps map on its contact page. So, you know, find your location and insert it into your website, what are you waiting for?
Sign up for local directories
Local directories can give you the final push to appear among the top search results on Google. The variety of directories is huge, and the more you are present, the better for the positioning of your business.